Sports And Recreational Activities-Helmet Promotion-Proper Helmet-Campaign

Love your helmet? Wear it, share it or care for it, and win prizes

Ottawa Public Health is launching the Adopt a Helmet contest, part of a new helmet promotion campaign. The contest is open to youth and young adults aged 13 to 24 years old. Participants have the chance to win one of the following prizes:

• One of two BMX bikes (or equivalent) with a brand new helmet
• One of five skateboard packages
• One of two in-line skate packages
• One of four City of Ottawa recreation packages

There are three easy ways to enter the contest:

• Wear it: Have your photo taken with the contest-themed helmet at locations specified on the campaign’s blog (adoptahelmet.com).
• Share it: Share the “Adopt a Helmet” mockumentary via Twitter. Be sure to mention @ottawahealth in your tweet.
• Care for it: Share your helmet adoption story through text, photos, and/or video and send it to adoptahelmet@ottawa.ca.

The contest builds on the Adopt a Helmet social media campaign, which has featured:

• An accessibility campaign with 24 local retailers to provide discounts on helmets on Helmet Day
• A video mockumentary (youtube.com/adoptahelmet)
• A helmet adoption blog (adoptahelmet.com)

Sports and recreational activities represent the second leading cause of head injuries among children and youth. Wearing a properly fitted helmet for these sports can reduce the chance of brain injury by 85 per cent.The Adopt a Helmet contest runs until July 20, 2012. For contest rules and guidelines, please visit adoptahelmet.com/contest.For more information about using and choosing a proper helmet, please visit ottawa.ca/health or call 613-580-6744 (TTY: 613-580-9656). You can also connect with OPH on Facebook and Twitter (@ottawahealth). read more..

source:ottawa.ca